And what is your choice?
I recently wondered which of these 2 world brands I like more and for me the choice still stopped at Pepsi, although I do not often use it. And what more love users of SG?
A little copy -paste:
Koka-Cola drink was invented in Atlanta (Georgia, USA) on May 8, 1886. Its author is the pharmacist John Pemberton, a former officer of the American Army of the Confederation (there is a legend that he was invented by a farmer who sold his recipe to John Stiet for $ 250, which John Stit allegedly said in one of his interviews [the source was not indicated 262 days]). The name for the new drink was invented by Pemberton’s accountant Frank Robinson, who also, owning calligraphy, wrote the words “Coca-Cola” in beautiful curly letters, which are still the logo of the drink.
The main ingredients of Coca-Cola were as follows: the three parts of Koki leaves (from the same leaves in 1859, Albert Niemann identified a special component (drug) and called it cocaine) for one part of the nuts of the tropical tree of Kola [source not indicated 896 days]. The resulting drink was patented as a drug “from any nervous disorders” and began to be sold through the machine gun at the largest city pharmacy in Jacob in Atlanta. Pemberton also claimed that Coca-Cola heals from impotence and that it can be switched to those who are addicted to morphine (by the way, Pemberton himself was not indifferent to morphine). It should be noted here that cocaine was not a prohibited substance then, and they still knew anything about its harm to health (for example, in the story of the “sign of four” Arthur Conan Doyle Sherlock Holmes used cocaine in the minutes of inaction, so burdened by him). Therefore, cocaine was freely sold, and it was often added for pleasure and tone to drinks instead of alcohol-Coca-Cola was not a novelty.
At first, only 9 people bought a drink daily. Sales revenue during the first year amounted to only 50 dollars. It is interesting that 70 dollars were spent on the production of Coca-Cola, that is, in the first year the drink was unprofitable. But gradually the popularity of Coca-Cola increased, and the profit from its sale too. In 1888, Pemberton sold the rights to issue a drink. And in 1892, businessman ASA Griggs Kandler, who had the rights to Coca-Cola, founded the company The Coca-Cola Company, which is producing Coca-Cola and still.
In 1902, with a turnover of $ 120 thousand Coca-Cola became the most famous drink in the United States.
The novel of the English science fiction writer Herbert Welss “Tono-Bange” is a satire on the creation, advertising and distribution of Coca-Cola (named in the novel “Tono-Bange”).
But in the late 1890s, public opinion turned against cocaine, and in 1903 a devastating article appeared in the New York Tribune newspaper, which claimed that it was Coca-Cola that the blacks from the city grunts began to attack white people. After that, not fresh coca leaves began to be added to Coca-Cola, but already “squeezed”, from which all cocaine was removed.
Since then, the popularity of the drink paradise8casino has increased exponentially. And fifty years after the invention of Coca-Cola became for Americans something like a national symbol. Since 1894, Coca-Cola has been sold in bottles, and since 1955-in banks.
In 1915, designer Erl R. Dean (English. Earl R. Dean) from Terra-Hot, Indiana, invented a new bottle of 6.5 ounces. The shape of the bottle was inspired by the fruit of cocoa (according to one version, Dean confused the words Coca and Cocoa, according to the other – could not find anything about Coca or Coal in the library). So that the bottle is better on the conveyor, the expansion is made below. Over the next years, more than 6 billion has been produced. Such bottles.
In 1916, 153 court claims were aroused against brands, such as Fig Cola, Candy Cola, Cold Cola, Cay -la and Koca Nola.
In 1955, Coca-Cola began to be sold in bottles of 10, 12 and 26 ounces.
In 1982, the release of dietary “Diet Coke” began.
In 1988, Koka-Cola entered the USSR market.
Later, under the pressure of competitors who produced drinks without caffeine and sugar, Koka-Cola began to produce drinks: “Classic Coke”, “New Coke”, “Cherry Coke”, “Caffeine-Free New Coke”, “Caffeine-Free Diet Coke” and “Caffeine-Free Tab”.
On December 4, 2007, Koka-Cola introduced a new glass bottle with a capacity of 0.33 liters, which became 13 mm shorter and 0.1 mm wider and weighs 210 grams, which is 20 % less than the previous one. Changes reduce the use of glass – for example, in the UK – to 3500 tons annually – and the release of carbon dioxide – up to 2400 tons per year.
The drink was first made in the 1890s in New Bern, North Carolina by pharmacist Caleb Bradham (Caleb Bradham. On August 28, 1898, Brad’s Drink was renamed Pepsi-Cola. Pepsi-Cola trademark was registered on June 16, 1903. According to one version, the name “Pepsi” Kaleb Bradham made a dyspepsia from the word, according to the other – from the Pepsi substances contained in the Pepsi.
In 1923, due to rising sugar prices, as a result of the First World War, Pepsico went bankrupt. Her assets were sold. The collapse of the company in 1923 deprived the formula of the drink. To issue bankruptcy, Kalebu Davis Bradem, the creator of the drink and the head of the company, not only had to submit to the Federal Court a recipe for syrup, but also confirm the truth of this information under the oath.
Eight years later, the company went bankrupt again. However, during the depression of the 30s in the USA, Pepsico organized a successful attack on the market position “Coca-Cola”. Pepsi-Cola began to be sold in bottles of 12 ounces at a price of 5 cents. Coca-Cola bottle with a volume of 6 ounces also cost 5 cents. Koka-Cola could not release a drink in another bottle, since vending machines took coins of 5 cents, in addition, Koka-Cola had a stock of 1 billion 6-unit bottles. In 1939, Pepsi-Cola became extremely popular among children.
During the Second World War, Pepsi-Cola went around both Royal Crown and DR. Pepper “and became a drink No. 2 after” Coca-Cola “. In the early 50s, Coca-Cola was 5 times ahead of Pepsi-Cola.
In 1961, the advertising campaign under the motto was first held: “Pepsi – for those who feel young”. By 1964, the idea gained a classic appearance: “You are a generation of Pepsi”.
In the mid-70s, Pepsico held an advertising campaign called Pepsi a call “. Test tests were carried out on the assessment of two drinks. Participants in the Promotion preferred Pepsi-Co-Coca-Kole with an advantage of 3: 2, and this fact was voiced in television advertising.
In 1960, Coca-Cola drank 2.5 times more than Pepsi-Cola, and in 1985-already 5 times.