Even if they don’t, you still get an unlinked brand mention out of the deal. Visual content is an awesome way to get other blogs to mention your site without needing to rely 100% on blogger outreach. Needless to say, as a guy starting out in a competitive space, having the HubSpot logo next to my logo was a HUGE credibility booster. For example, in the early days of Backlinko, I reached out to HubSpot.
How to Repurpose Your Content With AI — Whiteboard Friday
And users will typically click on another result that looks less spammy. Rich snippets are enhanced search results that provide additional information beyond the typical meta description. But you don’t need to write an amazing description 100% of SEO Anomaly the time.
If you can provide legit value to a big brand, they’re usually happy to send some traffic your way. You might think that big brands have no time for small business owners. Getting interviewed on podcasts or on other websites is a powerful off-page SEO strategy. Now, it’s time for a list of super actionable off-page SEO strategies. From a traditional SEO point of view, the only SEO benefit I get from this post is the backlink.
Write Keyword-Rich Title Tags
You can reclaim the link by asking the external website’s owner to include the new URL. Tools like Semrush, Ahrefs, Moz, Majestic, and BuzzSumo can be used for off-page SEO analysis and link building. Building quality external links is the most important in off-page optimization.
Whether you’re looking to check my website SEO, evaluate your SEO website check, or analyze your competitors’ strategies, using a website SEO checker simplifies the process. For example, this is a citation for a plastic surgeon in Newport Beach, CA on a niche business directory called RealSelf. Google uses proximity to service local results, and an area code helps them determine a GMB listings location.
In fact, in cases where you need data, it’s impossible without taking help of off-page SEO tools. These tools can save time, cost and efforts while providing valuable insights for off-page optimization. Submitting rich media such as images, infographics, videos, and PDFs can help increase visibility, attract backlinks, and improve user engagement. These types of media can convey information in a more engaging and shareable way, making them more likely to be shared and linked to by others. Local SEO aims to optimize a business’s online presence to enhance its visibility in local search results.
You also want to think about the equity or value and authority passed by a link. A created link comes to your website from self-submissions in directories or forums. Either way, they found your content valuable and worth highlighting.
In this case, SEOTesting would contact blogs, forums, or industry websites previously linked to outdated or less detailed SEO testing guides. By offering a superior resource, we provide value to those site owners and their readers. Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy.
- Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go.
- This increases the likelihood of appearing in the local 3-pack results, which can drive significant traffic.
- Influencer marketing is also a great way to drive traffic and receive backlinks.
- It helps you unlock new backlinking opportunities by discovering websites willing to send users your way.
- Different search engines like Yahoo, Bing, Google, Yandex, Baidu take off-page signals as one of the most important ranking factors.
Reviews are brand signals that consist of receiving customer feedback on platforms like Google, Yelp, and Trustpilot that influence brand perception and search rankings. Customer reviews serve as powerful trust signals that influence both customer decisions and search algorithms. The quantity, quality, and recency of reviews all contribute to your business’s perceived relevance and reliability for local searches. Video marketing consists of creating and distributing video content to engage audiences, improve brand awareness, and earn backlinks from video platforms and embedded content. Video marketing capitalizes on the growing preference for video content across demographics, creating opportunities for increased engagement and natural link acquisition.