On-page SEO: Definition, Strategies, and How To

Once you integrate images on to your site, you need to SEO Anomaly optimize them. Image optimization is important in helping your page rank better for SEO. Visuals are one on-page SEO element that you can use to improve your site’s ranking.

  • Beyond the content itself, on-page factors signal a page’s relevance and quality.
  • If you like customizing your site audits and studying it based on your specific metrics, SE Ranking does that for you with different personalized settings.
  • Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected.
  • The page meta description is shown on the search engine results page (SERPS).
  • It includes a complete list of secondary and LSI keywords, their importance, and the number of times you can incorporate them around your content for the best results.

Optimize Old Content For User Intent

on-page seo

Some might be intentionally left out of the structure such as Thank You pages or promotional landing pages. So it is important to think whether they should remain unlinked, or if they need to be integrated into the structure of your website. This will ensure that you do not mistakenly treat important or temporary content as orphan pages, when they are actually part of the entire strategy. If you see that there are pages listed in your sitemap but do not appear in the crawl results, these are likely orphan pages. On-Page SEO is crucial for helping search engines understand your content and deem it worthy of a high ranking.

Optimize Your Website

on-page seo

Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. On-page SEO includes both technical and non-technical elements. Resize images to fit their display dimensions to avoid wasting bandwidth.

on-page seo

Voice search is one of the most underrated opportunities in SEO right now – especially for local businesses. Which means you can systematically improve your content to exactly match what Google wants to see. It has a massive impact on your page load speeds and core web vitals. They just need to be smaller banners that DO NOT stop the user from being able to interact with your content. If the person has to close your pop-up to read/scroll your content – the pop-up is intrusive and must be disabled.

Publish helpful content for your audience

If you’re feeling overwhelmed with everything you need to do, WebFX is here to help. We’re one of the top SEO companies in the world and the best Baltimore SEO agency. It enables your site to adapt to whatever device your audience uses to have a positive experience. If your site loads too slowly, your audience will bounce back to the search results and visit another site instead.

Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers. We recommend creating a checklist of items to review on each web page before publishing for consistency. Where possible, your target keyword should be present across the following elements of your page. Add any original or stock imagery to your site and review your alt descriptions. Make sure these are clear, descriptive, and incorporate your target keywords where relevant or applicable.